If there's one thing that sets paid online media apart from other marketing activations, it's obviously the enormous growth potential it offers customers. Paid Ads are no longer a simple purchase of advertising space, we are rather talking about a value chain with its own KPIs that must be optimized, taking into account the Return On Investment.
PERFUNIT accompanies you to choose the effective advertising strategy, and thus optimize the expenses of the various media spaces available.Â
We offer media buying strategies that follow the trend of your objectives and resources
With 3.8 billion active users worldwide and a penetration rate of 49%, social networks are a main marketing lever to reach your targets at the lowest cost. It is not a question of launching paid campaigns in a few commonly used platforms, but rather of developing a 360 strategy that combines quantitative and qualitative objectives while respecting the requirements of each social network.
Mastering the Facebook strategy leads us to consider several steps before committing the investment.
You have to clearly identify your business objectives, the indicators to follow and your target.
A relevant Facebook configuration supposes the verification of the following elements:
Do the reports show coherent KPIs and comments with the follow-up of your objectives?
Is the A/B testing done correctly?
Be sure to define your end goal: Do you want to drive awareness, consideration, or conversions ?
Do you want to Optimize your Reach and Frequency spend for better control?
Do the reports show coherent KPIs and comments with the follow-up of your objectives?
Is the A/B testing done correctly?
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