Media buying

If there's one thing that sets paid online media apart from other marketing activations, it's obviously the enormous growth potential it offers customers. Paid Ads are no longer a simple purchase of advertising space, we are rather talking about a value chain with its own KPIs that must be optimized, taking into account the Return On Investment.

PERFUNIT accompanies you to choose the effective advertising strategy, and thus optimize the expenses of the various media spaces available. 

Advertising on social networks

With 3.8 billion active users worldwide and a penetration rate of 49%, social networks are a main marketing lever to reach your targets at the lowest cost. It is not a question of launching paid campaigns in a few commonly used platforms, but rather of developing a 360 strategy that combines quantitative and qualitative objectives while respecting the requirements of each social network.

Source: Hootsuite

Facebook Apps & Services

Mastering the Facebook strategy leads us to consider several steps before committing the investment.

Campaign Planning

You have to clearly identify your business objectives, the indicators to follow and your target.

Facebook settings

A relevant Facebook configuration supposes the verification of the following elements:

  1. Installing the pixel
  2. Linking the SDK with the mobile application
  3. Clear follow-up of the determined objectives
  4. Good insertion of the GPS location
  5. Efficient integration of products on BUSINESS MANAGER

Performance Evaluation

Do the reports show coherent KPIs and comments with the follow-up of your objectives?

Is the A/B testing done correctly?

Choose a relevant objective

Be sure to define your end goal: Do you want to drive awareness, consideration, or conversions ?

Media Buying types

Do you want to Optimize your Reach and Frequency spend for better control?

Performance Evaluation

Do the reports show coherent KPIs and comments with the follow-up of your objectives?

Is the A/B testing done correctly?

Need Help with your social Ads ?

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