Strategy
Relationship Marketingïŋž
Whatever your sector of activity , the size of your company, the products or services you offer: relationship marketing remains a profitable investment for everyone
June 21, 2022
Media buying
If there's one thing that sets paid online media apart from other marketing activations, it's obviously the enormous growth potential it offers customers. Paid Ads are no longer a simple purchase of advertising space, we are rather talking about a value chain with its own KPIs that must be optimized, taking into account the Return On Investment.
PERFUNIT accompanies you to choose the effective advertising strategy, and thus optimize the expenses of the various media spaces available.Â
What we offer :
We offer media buying strategies that follow the trend of your objectives and resources
Advertising on social networks
With 3.8 billion active users worldwide and a penetration rate of 49%, social networks are a main marketing lever to reach your targets at the lowest cost. It is not a question of launching paid campaigns in a few commonly used platforms, but rather of developing a 360 strategy that combines quantitative and qualitative objectives while respecting the requirements of each social network.
Source: Hootsuite
Facebook Apps & Services
Mastering the Facebook strategy leads us to consider several steps before committing the investment.
Campaign Planning
You have to clearly identify your business objectives, the indicators to follow and your target.
Facebook settings
A relevant Facebook configuration supposes the verification of the following elements:
- Installing the pixel
- Linking the SDK with the mobile application
- Clear follow-up of the determined objectives
- Good insertion of the GPS location
- Efficient integration of products on BUSINESS MANAGER
Performance Evaluation
Do the reports show coherent KPIs and comments with the follow-up of your objectives?
Is the A/B testing done correctly?
Choose a relevant objective
Be sure to define your end goal: Do you want to drive awareness, consideration, or conversions ?
Media Buying types
Do you want to Optimize your Reach and Frequency spend for better control?
Performance Evaluation
Do the reports show coherent KPIs and comments with the follow-up of your objectives?
Is the A/B testing done correctly?
Need Help with your social Ads ?
Our Blog :
Strategy
Operational Marketingïŋž
Operational marketing is a determining factor for the success of a company or a project. It encompasses the various means of action used to achieve
June 21, 2022
Strategy
Strategic Marketing
Strategic marketing allows the company to define its marketing objectives by studying and analyzing several factors. These analyzes can relate, for example, to consumer behavior,
March 28, 2022
Content Marketing
How To customize your content according to your audience ?
Content marketing is a marketing strategy that consists of an entity or a brand designing, producing and distributing media in order to attract prospects, transform
March 15, 2022