Strategy
Relationship Marketing
Whatever your sector of activity , the size of your company, the products or services you offer: relationship marketing remains a profitable investment for everyone
June 21, 2022
Context :
Rose et Bouchon is a brand new business in the market, it sells wine & alcohol accessories for party lovers. The brand existed in the offline industry but never tried the e-commerce business.
Client’s Objectives :
The client wanted to launch his e-commerce business to establish a great presence in the web, but also to acquire new customers and increase its brand reach.
Perfunit Strategy :
New brand launches are a very particular & tricky projects for Display Advertising: The pixels & tracking mechanism are new The user behaviour is something to monitor closely so your investment is effective The budget forecast is harder a you need to follow a performance based cale up strategy Perf Unit have chosen Facebook & Instagram as the main channel to invest in due to their cheaper CPC & CPO Vs high reach in the brand market, which allowed us to test different audiences/campaign types & creatives formats.
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Strategy
Operational Marketing
Operational marketing is a determining factor for the success of a company or a project. It encompasses the various means of action used to achieve
June 21, 2022
Strategy
Strategic Marketing
Strategic marketing allows the company to define its marketing objectives by studying and analyzing several factors. These analyzes can relate, for example, to consumer behavior,
March 28, 2022
Content Marketing
How To customize your content according to your audience ?
Content marketing is a marketing strategy that consists of an entity or a brand designing, producing and distributing media in order to attract prospects, transform
March 15, 2022