Etude de cas Rose et Bouchon

 

Context :

Rose et Bouchon is a brand new business in the market, it sells wine & alcohol accessories for party lovers. The brand existed in the offline industry but never tried the e-commerce business.
 
Client’s Objectives :
The client wanted to launch his e-commerce business to establish a great presence in the web, but also to acquire new customers and increase its brand reach.
 
Perfunit Strategy : 
New brand launches are a very particular & tricky projects for Display Advertising: The pixels & tracking mechanism are new The user behaviour is something to monitor closely so your investment is effective The budget forecast is harder a you need to follow a performance based cale up strategy Perf Unit have chosen Facebook & Instagram as the main channel to invest in due to their cheaper CPC & CPO Vs high reach in the brand market, which allowed us to test different audiences/campaign types & creatives formats.
 

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