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Context :

KITEA is a very famous brand in its local markets. It’s main competitor is IKEA but with a higher Average order value. KITEA launched their e-commerce website & tried to scale the business months & months before Perf Unit collaboration.

Client’s Objectives :

PERFUNIT Strategy : 

KITEA budget was high enough to create different structures & campaigns which allowed us to A/B test many optimization strategies. After combining both DSA & regular targeted creatives, we managed to establish a solid account structure that allowed the business to expand their reach & find customers. A great efficiency was achieved thanks to all optimizations, in addition to a great acquisition/ Retention use of strategy in SEM.