Strategy
Relationship Marketing
Whatever your sector of activity , the size of your company, the products or services you offer: relationship marketing remains a profitable investment for everyone
June 21, 2022
Context :
KITEA is a very famous brand in its local markets. It’s main competitor is IKEA but with a higher Average order value. KITEA launched their e-commerce website & tried to scale the business months & months before Perf Unit collaboration.
Client’s Objectives :
The client wanted to increase its media buying efficiency relying on Google search engine results (SEM). He had one specific issue concerning sales results as well : He could only drive sales to specific products & wasn’t able to showcase the overall assortment of the website. Whenever traffic came to other products the ROAS was going down, & the CPC increased.
PERFUNIT Strategy :
KITEA budget was high enough to create different structures & campaigns which allowed us to A/B test many optimization strategies. After combining both DSA & regular targeted creatives, we managed to establish a solid account structure that allowed the business to expand their reach & find customers. A great efficiency was achieved thanks to all optimizations, in addition to a great acquisition/ Retention use of strategy in SEM.
Our Blog :
Strategy
Operational Marketing
Operational marketing is a determining factor for the success of a company or a project. It encompasses the various means of action used to achieve
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Strategy
Strategic Marketing
Strategic marketing allows the company to define its marketing objectives by studying and analyzing several factors. These analyzes can relate, for example, to consumer behavior,
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Content Marketing
How To customize your content according to your audience ?
Content marketing is a marketing strategy that consists of an entity or a brand designing, producing and distributing media in order to attract prospects, transform
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